WE EMPOWER YOU TO PRIORITIZE HAPPINESS & WELLNESS
THROUGH MOVEMENTS
WHO ARE WE
We are an lifestyle activewear brand that offers happiness.
Exercise isn’t just about burning calories. It’s a way to play, to feel alive, and to experience the rush of endorphins and dopamine that comes with movement.
How do we offer happiness? We do it by being meticulous about two things: fabric and design.
We carefully select premium, tech-empowered fabrics to suit different activities. Then we combine them with the designs that have a tremendous amount of thoughts gone into both silhouettes and details. That’s how we get quality.
Our pieces can be easily blended into your everyday life. And that’s how we help you blend more movements (a.k.a. happiness) into your life.
HOW WE CRAFT HAPPINESS
Effortless Styles
We design apparel that combines style with function, creating pieces that look great and solve real challenges faced during movements. From seamless fits to innovative, sweat-wicking fabrics, our designs keep you focused and comfortable, so you can enjoy every moment of your workout.
Fabric Tech
Our strong fabric technologies combine advanced performance features—like sweat-wicking, quick-drying, and ultra-stretch—with a smooth, lightweight feel. Engineered to support every movement, our fabrics keep up with intense workouts while providing unmatched comfort, durability, and breathability.
Anywhere Wear
Our premium-quality fabric is designed for versatility, seamlessly transitioning from intense workouts to daily wear. With a soft, breathable feel and durability that lasts, it keeps you comfortable and stylish, whether you’re at the gym or on the go.
Earth In Mind
We’re committed to sustainability in every step of our process, from responsibly sourcing eco-friendly materials to minimizing waste in production. Our operations prioritize reducing our environmental footprint, ensuring that every piece is made with care for both people and the planet.
FROM OUR HEARTS TO YOURS
"ButterBee embodies our personal transformation journey.
We used to be fearful of taking risks and constantly seeking to conform. It was through outdoor sports, especially hiking/trailrunning, that we experienced the earth-shattering liberty of mind and boundless happiness.
Playing in the mountains also allowed us to break through our shells and found our authentic selves. It helped us see clearly who we are, and the value we wish to bring to the world.
The experience of transformation fuelled our courage to launch ButterBee. By bringing to the world our thoughtfully designed activewear made in meticulously selected fabric, we hope to inspire more people to play, and to embrace the joy and freedom that comes with it."
-- Claudia & Wentao, founders of ButterBee